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#218: Bring Nouns to 2m+ People over 15 Months at Japan’s Best Ski Resort and Integrate Nouns into the Alpine Subculture
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November 29, 2023
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Signage

We planned and executed a multi-faceted signage campaign, including stickers and posters inside gondolas, at gondola stations and in 2 of the on-mountain restaurants. All signage was designed in collaboration with Ripe (Warpcast | 𝕏/Twitter) and installed by the Rusutsu team with the help of April in Q1 2023 after our proposal's success and will continue to be displayed throughout the upcoming Winter season into 2024.

We've already seen some organic discovery being shared on socials.

We're collecting data via QR code scans which currently lead to an onboarding page in both Japanese and English. The QR codes are dynamic and we can change what they link to at any time which may prove beneficial for events throughout the upcoming season. We're collecting stats from all scans which will be presented at the end of the proposal period.

Below you will find the designs and some photos of the signage installed to get some idea of the scale, although it's still hard to capture without seeing in person. We'll be making a full gallery with lots more photos and video which will be accessible on alps.center in the future.

Gondola Signage

3 different designs, 60 x 16cm stickers in 247 gondolas at the heart of the resort, connecting East and West Mountains. With an average of 9 minutes travel time per gondola trip, a 6,000 person carrying capacity per hour, and operating daily from 9am-4pm, these are sure to capture people's imagination while they're at the resort.

Gondola Stickers

Gondola Station Signage

168 x 119cm signs at 3 gondola station lift lines, providing large format visuals to skiers and snowboarders before riding gondolas.

Gondola Stations

Restaurant Signage

We had some very large prints made for 2 of the on-mountain restaurants which represent 60% of the resort’s daytime food and beverage activity and are visited by almost every person on the mountain.

Steamboat Restaurant

Steamboat Restaurant Signage

Lone Pine Restaurant

Lone Pine restaurant Signage

We work in public! You can follow along and get involved in the Alps Discord.

P.S. You should join us in January at Rusutsu.

Stay tuned for more propdates!